About

I am a committed and highly driven leader and industry professional in luxury, fashion and lifestyle accessories.  A creative at heart with an overriding passion for sales, business, craftsmanship, style and British luxury. Bringing over 25 years experience in International & UK sales, key & independent account management, marketing, brand strategy, retail, e-commerce, as well as product development, design and manufacturing.

My knowledge, experience and contacts have been developed over a varied but focused number of  industry categories  and company sizes. The first half of my career I setup my own brands and businesses in lifestyle and accessories. Since then, working for some of the best in class; British heritage, manufacturing, luxury and accessories brands. Specialising in combining commercial, creative and operational for full channel implementation into retail, online and wholesale to the worldwide luxury market.  

Honored during this time to be included in the Walpole Power list 2024, the 50 most influential people in British luxury. https://www.thewalpole.co.uk/news/walpole-power-list-2024  

My in-depth process will enable you to make more effective decisions. My experience equals speed, less mistakes, quicker decisions and is therefore cost effective. I have seen all the mistakes and know the issues that businesses face. I can work with you to develop your business in the right way for you to achieve success.

We are still in challenging times and the importance of understanding and developing your business, products and market in the right way is more critical than ever. Business must be able to adapt, communicate clearly and build on its strengths. This takes focus and energy, I can work with you to enable this in a way that gives you the knowledge yet flexibility to navigate ahead.

Jonathan Boston

Testimonials

‘Jonathan has excellent 360° brand-building experience. Multi-channel is the future and, over the many years I have known him, I have seen him develop successful brand strategies, both online and offline, from initial concept to execution.’

Paul Alger MBE, International Business Director, UK Fashion and Textile Association (UKFT) http://www.ukft.org

‘Jonathan has a very personable approach to business. He is concise, direct and rapidly assesses the challenges and growth opportunities, concluding with the delivery of an actionable plan. Jonathan has become an integral member of the team.’

Allon Zloof, Managing Director, Tom Smarte London http://www.tomsmarte.com

‘Jonathan has a wealth of knowledge in, and experience of, the world of luxury accessories. He has operated across major world markets with a professional and engaging manner that is appealing to customers of all sizes. I always find it most valuable to exchange views and market information with Jonathan and would highly recommend his services.’

Nick Bannerman, Global Sales Director,
Johnstons of Elgin http://www.johstonsofelgin.com

‘Jonathan has an extremely clear approach to evaluating and defining strategies aligning clearly to business objectives. This paired with his depth of experience and industry knowledge was invaluable in supporting our decision making towards our approach and execution plan’

Ryan Palmer, Co-Founder, London Sock Company
http://www.londonsockcompany.com

‘Jonathan has a deep understanding of the dynamics of British luxury brands, and his multi channel approach is effective in connecting British luxury to affluent international consumers, not least with his expertise in overseas distribution. Added to which, his combination of skill and personal charm makes it very easy to do business with him. He is a real asset to any team.’

Helen Brocklebank, Chief Executive, Walpole
http://www.thewalpole.co.uk